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Why shop local?

There is a buzz around local shopping, and for good reason. When you shop locally, every dollar helps to support and sustain your neighbors, and keeps more money in the local community. Studies show that more than 60% of the people who shop at the market also visit other small, local businesses on the same day. The farmers market is also the premier place to shop for the freshest, most nutritious produce, making it better for your health!

Most of us have heard all of these convincing reasons to visit the market… but if that isn’t enough to convince you, produce at the farmers market is often CHEAPER than anywhere else! Consider this study, recently published by Anthony Flaccavento with SCALE, inc., that included the Abingdon Farmers Market when comparing prices to local grocery stores:

This study looked at 24 farmers markets in 19 communities in six states: Virginia, Tennessee, West Virginia, Kentucky, North Carolina and South Carolina.  Communities ranged from under 10,000 in population to over 250,000.

Key findings of this study included:

  1. Overall, farmers markets in the Southeast and Appalachia are highly competitive with mainstream supermarkets in their pricing on a range of commonly consumed foods, including produce, meats and eggs.
  2. In 74 % of communities examined, produce was less expensive at farmers markets compared with supermarkets, on average by 22%.
  3. In 88% of communities, organic produce – when available – was less expensive at farmers markets compared with supermarkets, on average by 16%.